Things I have no choice but to write

Category: SEO

SEO Checklist

Here’s my list of things to do when you optimize your site for search, AKA Search Engine Optimization

Search Engine Optimization
  1. Setup The Google Search Console
  2. Setup Google Analytics
  3. Run Keyword Analysis on relevant web pages in SEMRush
  4. Discover Long Tail Keywords With “Google Suggest”
  5. Find Solid Keywords In The Google Keyword Planner
  6. Identify Low Competition Keywords With KWFinder
  7. Use Yoast if on WordPress
  8. Maximize blogs. Keywords (1 per blog) should appear;
    1. in your URL (but keep URLs as short as possible)
    2. In the title, front loaded
    3. In the first 150 words
    4. In at least 1 H1/H2/H3 tag
    5. 5-7 times in in the text
    6. in the description
    7. In the ALT text of at least 1 IMG tag
  9. Other tips for pages
    1. Write to be found not read
    2. Should have 5-6 inlinks from other domains
    3. Should have 2-3 outlinks to other pages
    4. Be consistent on your site: If one link points to page for a keyword, they ALL should
    5. Do NOT Dilute by have multiple pages with the same keyword, unless one is Anchor context
    6. Blogs should be 300 words or more
    7. be sure to mobile optimize
  10. Site wise:
    1. Stay on top of crawler errors
    2. Fix broken links
      1. use HTTPS

Youtube SEO Notes

 Here are my notes on how to optimize YouTube for search, aka Search Engine Optimization, or SEO.

  1. Have a clear single keyword in mind
    1. Multiple keywords dilute the search value
  2. Put that keyword early in the title
  3. Include your keyword early in your description. You should have at least 50 words in the description
  4. Add a Transcript to your video
  5. Ask people to Like or Share your video
    1. Friends and family ok too
  6. Include keywords in your video file name, title cards, descriptions, end screens, transcript/script, and overlays
  7. Tag your video with popular keywords
  8. Categorize your video
  9. Upload Subtitles and Closed Caption files from an SRT file
  10. Make sure there is a Call To Action (CTA) in the video AND the description (ie Subscribe now, Call us today, comment below)
  11. Add Cards and End Screens to increase your channels ownership (AKA “Subscribe Now”)
  12. Add HashTags
  13. Add a playlist on related topics for social sharing
  14. Review analytics and understand which lengths that work from your audience
  15. optional: Leave a pinned comment on your own video
  16. Curate and respond to your comments promptly. If you engage with them, they’ll engage with you

© 2023 Bill Roth

Theme by Anders NorenUp ↑