Things I have no choice but to write

Category: ads

Google Display Ad Sizes for 2024

What Google Display Ad Sizes should I use? Creating on-line ads can be confusing, and the amount of assets you have to provide is getting more and more confusing. I have written about this before for mobile traffic.

Based on extensive research, it seems that the following asset sizes are key to building out a wide ranging campaign:

Google Display Ad Sizes 2024

  • 120×600
  • 250×250
  • 300×250
  • 320×50
  • 320×100
  • 336×280
  • 728×90
  • 960×1200
  • 1280×628
  • 1200×1200
  • 628×1200
Google Ad sizes from Pexels

Video lengths and sizes

  • 30 second video in 16:9
  • For Social Media
    • Square format
    • 9×16 portrait for things like Reels and Instagram

Sources

Top Mobile Ad Sizes for 2024

From my research here are the top performing ads to use in 2024, with an emphasis on mobile:

  • Mobile Leaderboard – 320 x 50
  • Medium Rectangle – 300 x 250
  • Leaderboard – 728 x 90
  • Wide Skyscraper – 160 x 600
  • Large Rectangle -336×280
  • Square – 250×250
  • Large Mobile Banner – 320 x 100

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