(This article has been moved to: https://digiroth.com/seo-checklist/)
Here’s my list of things to do when you optimize your site for search, AKA Search Engine Optimization

Search Engine Optimization
  1. Setup The Google Search Console
  2. Setup Google Analytics
  3. Run Keyword Analysis on relevant web pages in SEMRush
  4. Discover Long Tail Keywords With โ€œGoogle Suggestโ€
  5. Find Solid Keywords In The Google Keyword Planner
  6. Identify Low Competition Keywords With KWFinder
  7. Use Yoast if on WordPress
  8. Maximize blogs. Keywords (1 per blog) should appear;
    1. in your URL (but keep URLs as short as possible)
    2. In the title, front loaded
    3. In the first 150 words
    4. In at least 1 H1/H2/H3 tag
    5. 5-7 times in in the text
    6. in the description
    7. In the ALT text of at least 1 IMG tag
  9. Other tips for pages
    1. Write to be found not read
    2. Should have 5-6 inlinks from other domains
    3. Should have 2-3 outlinks to other pages
    4. Be consistent on your site: If one link points to page for a keyword, they ALL should
    5. Do NOT Dilute by have multiple pages with the same keyword, unless one is Anchor context
    6. Blogs should be 300 words or more
    7. be sure to mobile optimize
  10. Site wise:
    1. Stay on top of crawler errors
    2. Fix broken links
      1. use HTTPS