Bill Roth

Things I have no choice but to write

Month: November 2023

I’m finally running for something!

November 17, 2023 / / 0 Comments

Dear Family and Friends:

I am finally running for something! Many of you have known this day would come, and it is now here. I have filed papers with the county to run for the Santa Clara Valley Water District board of directors seat in my area.

This agency is responsible for ensuring clean water for all of Santa Clara County’s 2 Million residents, as well as for industry and agriculture. It has a budget of $860M(FY24: source) per year and is responsible for water management, flood control, and environmental stewardship in the county. Water is a serious business in California, and this is a big job.

The election isn’t until November 5th, 2024, but there at 138,989 (give or take) registered voters in this district, and I’m looking forward to talking to as many of them as I can. To see what I am up to, please subscribe to the newsletter at https://electbillroth.com/, or drop me a line at bill.roth.2024@gmail.com or consider donating.

Search Engine Optimization

SEO Checklist

November 9, 2023 / / 0 Comments

Here’s my list of things to do when you optimize your site for search, AKA Search Engine Optimization

Search Engine Optimization
  1. Setup The Google Search Console
  2. Setup Google Analytics
  3. Run Keyword Analysis on relevant web pages in SEMRush
  4. Discover Long Tail Keywords With “Google Suggest”
  5. Find Solid Keywords In The Google Keyword Planner
  6. Identify Low Competition Keywords With KWFinder
  7. Use Yoast if on WordPress
  8. Maximize blogs. Keywords (1 per blog) should appear;
    1. in your URL (but keep URLs as short as possible)
    2. In the title, front loaded
    3. In the first 150 words
    4. In at least 1 H1/H2/H3 tag
    5. 5-7 times in in the text
    6. in the description
    7. In the ALT text of at least 1 IMG tag
  9. Other tips for pages
    1. Write to be found not read
    2. Should have 5-6 inlinks from other domains
    3. Should have 2-3 outlinks to other pages
    4. Be consistent on your site: If one link points to page for a keyword, they ALL should
    5. Do NOT Dilute by have multiple pages with the same keyword, unless one is Anchor context
    6. Blogs should be 300 words or more
    7. be sure to mobile optimize
  10. Site wise:
    1. Stay on top of crawler errors
    2. Fix broken links
      1. use HTTPS

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