Bill Roth

Things I have no choice but to write

Clean Water Lab Almost Done!

Friends: Here’s an update on the water lab, which I have written about here, and here. As you know, I have been working on raising money for clean water in Nicaragua for a while. I got an email from Brian, down in Nicaragua, that the water lab is 99% done! See the photos below. This is all part of the Water for Chinandega project, which aims to deliver clean water to an entire region in Nicaragua. This is great news for a great project. As always, if you have questions, please contact me.

I have written about it here, and here. I just heard from Brian in Chinandega that the lab is almost 99% done! I have attached some pictures that he took TODAY! One more step to being able to scale our efforts to provide Water for Chinandega!

Places to look for Silicon Valley Jobs: May ’24 update

This is a list of sites with folks that are hiring these days. If you have questions, DM me on twitter/X at @wgroth2.

New: General Catalyst: They just raised a $6B fund:

New: AndreessenHorowitz: New $7.2B fund: (Great job portfolio site) (VC portfolio, cyber and natsec related)

List of big deals(Companies hire after getting funded):

In-Q-Tel: (CIA funded.)ย A google related list (May be a zombie site)

This is an updated version of this post.

Want Proof Your Ballot Has Been Counted?

There is a cool feature in California, which sends you a notification when you ballot has been mailed, received, and counted. Where’s My Ballot, is a feature from the Secretary of State.

I signed up years ago, and I always forget about it. But I dropped my ballot off at the Willow Glen library on Wednesday, and Thursday night got an email that it had been received AND counted. I love it when democracy works! Check it out:

๐ŸŒŸ A Call to Action for Progress ๐ŸŒŸ

Dear Friends, Family, and Supporters,

As I stand for election to the Santa Clara County Democratic Central Committee, I’m reaching out to share my vision and to ask for your support on this journey. My commitment to our community’s well-being, equality, and progress has never been stronger. I’m running because I believe in our collective power to make a difference in the lives of every resident in our community.

โœจ Why I’m Running:

To Advocate for You: My primary goal is to represent your needs and concerns, ensuring they are heard and addressed at every level.
Experience and Dedication: With a history of involvement in our community’s growth and well-being, I understand the challenges we face and have the experience to navigate them.
A Future Built Together: My vision is for a more inclusive, just, and sustainable community. I am committed to policies that protect our environment, foster economic growth, and promote social justice.

๐Ÿ—ณ๏ธ This Election Matters:

Your vote is powerful. It’s a testament to our democratic values and our shared aspirations for the future. I’m asking for your vote not just as an endorsement of my candidacy but as a commitment to the values we share and the future we envision together.

I truly believe we’re in a battle. Not between Democrats and Republicans, Liberals and Conservatives, but between those who believe in our system and those who want to tear it down. A vote in the primary a statement that you believe in our American System.

๐Ÿ™ Your Support is Crucial:

Spread the Word: Share this post with friends and family. Your voice can amplify our message and bring more supporters to our cause. Share this message with others. Subscribe to my newsletter about the local party.
Get Involved: There are many ways to contribute to our campaign, from volunteering to hosting virtual events. Every action counts. Contact me, or volunteer locally.
Vote: Make your plan to vote. Every vote brings us closer to our goal of a community that works for everyone. Make sure you and your friends and family are registered.

I am here to serve, to listen, and to act. Together, we can achieve extraordinary things. Join me in this campaign for a brighter, more inclusive Santa Clara County. Let’s make our voices heard and our votes count.

Thank you for your support, your trust, and your vote.

With gratitude,

Bill Roth

#BillRothForSCCDCC #CommunityFirst #VoteForChange #DemocraticValues #SantaClaraCounty

Google Display Ad Sizes for 2024

What Google Display Ad Sizes should I use? Creating on-line ads can be confusing, and the amount of assets you have to provide is getting more and more confusing. I have written about this before for mobile traffic.

Based on extensive research, it seems that the following asset sizes are key to building out a wide ranging campaign:

Google Display Ad Sizes 2024

  • 120×600
  • 250×250
  • 300×250
  • 320×50
  • 320×100
  • 336×280
  • 728×90
  • 960×1200
  • 1280×628
  • 1200×1200
  • 628×1200
Google Ad sizes from Pexels

Video lengths and sizes

  • 30 second video in 16:9
  • For Social Media
    • Square format
    • 9×16 portrait for things like Reels and Instagram


Top Mobile Ad Sizes for 2024

From my research here are the top performing ads to use in 2024, with an emphasis on mobile:

  • Mobile Leaderboard โ€“ 320 x 50
  • Medium Rectangle โ€“ 300 x 250
  • Leaderboard โ€“ 728 x 90
  • Wide Skyscraper โ€“ 160 x 600
  • Large Rectangle -336ร—280
  • Square – 250×250
  • Large Mobile Banner – 320 x 100

Help Fund a New Water Lab in Chinandega

Friends, as you know, I’ve been raising money for Amigos for Christ projects for over 10 years. We have raised money for over 15,000 doses of anti-parasite medication, a generator for a school, and for a urinalysis lab to improve the health of my friends in Nicaragua.

Water Lab

In addition, As many of you know, Amigos for Christ does great work in delivering clean water, health, sanitation, and business opportunities to the people of Northwestern Nicaragua. One of their most ambitious projects to date, is the Water For Chinandega which hopes to bring water to over 100,000 people in rural Northwestern Nicaragua, a place very near and dear to my heart.

Amigos’ Latest Need: A Water Lab

Morgan and Brian of Amigos have reached out to me to help raise awareness for the need for a new water lab for the Water for Chinandega. See their slide presentation here. It’s pretty convincing.

So now The Ask: If you can give to help out the lab, please donate here. It all helps. If you have questions, reach out to me.

Central Committee AD28: I’m Running

Exciting News! I am excited to announce my candidacy for the SCC Democratic Central Committee in Assembly District 28. This campaign represents a commitment to our community and our shared values.

Important Dates:

Ballots Drop: February 5th
Election Day: March 5th

My key priorities include Immigration Reform, Poverty Alleviation, and Housing Affordability. I’m looking forward to bringing positive change together with your support.

For more information on the local Democratic Party, Subscribe to my mailing list, TL;DR Local Democratic Party Edition

(I’m also running for Santa Clara Valley Water District as well, which is in November.)

Democratic Central Committee: Vote Bill Roth

I have previously posted that I’m running for Santa Clara Valley Water District. This election will be in November of 2024. For more information, see the Elect Bill Roth site. Now it is time to talk about the Democratic Central Committee. This election is part of the partisan primary election in California on March 5th.

I am also running for Santa Clara County Democratic Central Committee SCCDCC for Assembly District 28. I am running to be your advocate on the SCCDCC. Let me know your thoughts using this contact form.

What the Heck Is Democratic Central Committee?

In California, the Democratic Central Committee (DCC) plays a pivotal role in shaping and directing the activities of the Democratic Party at the county level. The DCC is essentially the local governing body of the Democratic Party within each county, responsible for coordinating party activities, endorsing candidates, and mobilizing Democratic voters. Comprising elected representatives from each assembly district within the county, the DCC serves as a grassroots organization that reflects the diverse interests and perspectives of local Democrats. Its members are typically elected during the Democratic primary elections, and they work collectively to advance the party’s goals and principles within the county.

The Santa Clara County Democratic Central Committee

The main meeting place for members of the Santa Clara County Democratic Party is the Democratic Central Committee meeting, which is the first Thursday of every month.

Democratic Central Committee

The Santa Clara Democratic Party stands as a dynamic and influential force within the political landscape of California’s Santa Clara County. As the local arm of the Democratic Party, the Santa Clara Democratic Party plays a pivotal role in shaping the political narrative, supporting candidates, and engaging the community in the pursuit of progressive values and inclusivity. From candidate endorsements to grassroots organizing, the party’s multifaceted efforts contribute significantly to the advancement of Democratic principles in the region.

Candidate Endorsements

One of the Santa Clara Democratic Party’s primary responsibilities is to endorse and support Democratic candidates across various levels of government. Through a thorough evaluation process, the party identifies candidates who align with its values and vision for the community. Endorsements from the Santa Clara Democratic Party provide candidates with a powerful stamp of approval, signaling to voters that these individuals have earned the trust and backing of the local Democratic community. This support is instrumental in helping candidates navigate the complex landscape of local politics, fostering a sense of unity and collaboration within the Democratic ranks.

Community Engagement and Grassroots Organizing

Beyond the endorsement process, the Santa Clara Democratic Party actively engages with the community through grassroots organizing and outreach efforts. By establishing a presence at the local level, the party aims to connect with residents, understand their concerns, and address the unique challenges facing Santa Clara County. Through town halls, community events, and volunteer initiatives, the party fosters a sense of inclusivity and ensures that the diverse voices within the community are heard and represented in the political process. This commitment to grassroots organizing strengthens the party’s ties to the community, creating a platform for dialogue and collaboration.

Advocacy for Progressive Policies

The Santa Clara Democratic Party serves as a platform for advocating progressive policies that align with the values of equality, social justice, and environmental sustainability. By leveraging its collective influence, the party works to shape local policies that reflect the principles of the Democratic Party, addressing issues such as affordable housing, education, healthcare, and environmental conservation. Through collaboration with elected officials and community leaders, the Santa Clara Democratic Party strives to bring about positive change and contribute to the overall well-being of Santa Clara County residents.

In Santa Clara County, the Democratic Party is not just a political entity; it is a catalyst for positive change and community engagement. The Santa Clara Democratic Party’s activities, ranging from candidate endorsements to grassroots organizing, demonstrate its commitment to fostering a more inclusive, progressive, and responsive local government. As a driving force for democratic ideals, the party continues to play a crucial role in shaping the political landscape of Santa Clara County, contributing to a vibrant and participatory democracy.

I’m finally running for something!

Dear Family and Friends:

I am finally running for something! Many of you have known this day would come, and it is now here. I have filed papers with the county to run for the Santa Clara Valley Water District board of directors seat in my area.

This agency is responsible for ensuring clean water for all of Santa Clara Countyโ€™s 2 Million residents, as well as for industry and agriculture. It has a budget of $860M(FY24: source) per year and is responsible for water management, flood control, and environmental stewardship in the county. Water is a serious business in California, and this is a big job.

The election isnโ€™t until November 5th, 2024, but there at 138,989 (give or take) registered voters in this district, and Iโ€™m looking forward to talking to as many of them as I can. To see what I am up to, please subscribe to the newsletter at, or drop me a line at or consider donating.

How to Register to Vote in California – Step-by-Step Guide 2023

I’ve written a lot about voting, so here is a reminder on how to register to vote and update your registration in California.

(TL;DR: Cal residents Register Here. Santa Clara county info here.)

Eligibility to Vote in California

I’ve written a lot about voting, so here is a reminder on how to register and update your registration in California.

Before you register to vote in California, it’s essential to ensure you meet the eligibility requirements. In California, you are eligible to register to vote if you are:

  • A U.S. citizen.
  • A California resident.
  • At least 18 years old by Election Day.
  • Not currently in state or federal prison or on parole for the conviction of a felony.

Register to Vote Online

  1. Visit the California Secretary of State’s online voter registration portal.
  2. Follow the on-screen instructions to complete your registration.
  3. Provide your personal information, including your California driver’s license or California identification card number, the last four digits of your Social Security number, and your date of birth.
Register to Vote

Register to Vote by Mail

  1. Download the California Voter Registration Form from the California Secretary of State’s website.
  2. Fill out the form with accurate information.
  3. Mail the completed form to the address provided on the form.

Register to Vote in Person

You can register to vote in person at the following locations:

  • Your county elections office, which is at 1555 Berger Drive, San Jose, 95131
  • The California Department of Motor Vehicles (DMV).
  • A designated agency while applying for or renewing your driver’s license or ID card.

Check Your Voter Registration Status

To ensure your registration is up to date, you can check your voter registration status online. Visit the California Secretary of State’s website and follow the instructions provided.

Important Deadlines

  • The deadline to register for an upcoming election is 15 days before Election Day.
  • If you miss the deadline, you can still register and vote provisionally at your county elections office.

Contact Information

For any questions or assistance, reach out to us via the Contact Us form, or you can contact the California Secretary of State’s office here:

By following the steps outlined in this guide, you’ll be well-prepared to participate in the upcoming elections in California. Don’t miss your chance to make your voice heard and help shape the future of the state.

SEO Checklist

(This article has been moved to:
Here’s my list of things to do when you optimize your site for search, AKA Search Engine Optimization

Search Engine Optimization
  1. Setup The Google Search Console
  2. Setup Google Analytics
  3. Run Keyword Analysis on relevant web pages in SEMRush
  4. Discover Long Tail Keywords With โ€œGoogle Suggestโ€
  5. Find Solid Keywords In The Google Keyword Planner
  6. Identify Low Competition Keywords With KWFinder
  7. Use Yoast if on WordPress
  8. Maximize blogs. Keywords (1 per blog) should appear;
    1. in your URL (but keep URLs as short as possible)
    2. In the title, front loaded
    3. In the first 150 words
    4. In at least 1 H1/H2/H3 tag
    5. 5-7 times in in the text
    6. in the description
    7. In the ALT text of at least 1 IMG tag
  9. Other tips for pages
    1. Write to be found not read
    2. Should have 5-6 inlinks from other domains
    3. Should have 2-3 outlinks to other pages
    4. Be consistent on your site: If one link points to page for a keyword, they ALL should
    5. Do NOT Dilute by have multiple pages with the same keyword, unless one is Anchor context
    6. Blogs should be 300 words or more
    7. be sure to mobile optimize
  10. Site wise:
    1. Stay on top of crawler errors
    2. Fix broken links
      1. use HTTPS
« Older posts

© 2024 Bill Roth

Theme by Anders NorenUp ↑